RESEARCH

Exploring new-product selling challenges in the FMCG sector: a qualitative method approach

Sharma, A., & Sagar, M. (2023). Exploring new-product selling challenges in the FMCG sector: a qualitative method approach. Qualitative Market Research.Accepted.

Exploring COVID-19 vaccine hesitancy and behavioral themes using social media big-data: a text mining approach

Yadav, H., & Sagar, M. (2023). Exploring COVID-19 vaccine hesitancy and behavioral themes using social media big-data: a text mining approach. Kybernetes. Accepted.

Healthcare Decision Making and Choice: An Empirical Model of Patient Confusion

Chauhan, V., & Sagar, M. (2023). Healthcare Decision Making and Choice: An Empirical Model of Patient Confusion. Management Decision. Accepted.

Health Communication for Behavior Change: Evolution of a Marketing Framework

Arora, S., & Sagar, M. (2023). Health communication for behavior change: evolution of a marketing framework. Journal of Social Marketing, 13(1), 41-62. https://doi.org/10.1108/JSOCM-12-2021-0275

A study of risk perception of radiofrequency electromagnetic field (RF-EMF) exposure from mobile phones and base stations in India.

Pradhan, R., Rowley, J., & Sagar, M. (2022). A study of risk perception of radiofrequency electromagnetic field (RF-EMF) exposure from mobile phones and base stations in India. Contemporary South Asia, 1-14. https://doi.org/10.1080/09584935.2022.2072472.

Identifying factors of mental health stigma- A study of Indian youth

Khare, S., & Sagar, M. (2022).Identifying factors of mental health stigma- A study of Indian youth. Social Market Quarterly, Accepted

Internal Branding: Developing a Predictive Model for the Indian Service Sector

Sehgal, P., Kaushal, S., & Sagar, M. (2022). Internal Branding: Developing a Predictive Model for the Indian Service Sector. Indian Journal of Marketing, 52(1), 8-22.

Modified total interpretive structural modeling of marketing flexibility factors for Indian telecommunications service providers.

Yadav, A., & Sagar, M. (2021). Modified total interpretive structural modeling of marketing flexibility factors for Indian telecommunications service providers. Global Journal of Flexible Systems Management, 22(4), 307-330.

Menstrual Hygiene Management: A Study of Perception, Problem, and Practices Among Urban Slums of Delhi.

Kejriwal, H., Jain, S., Kushwah, S., Sagar, M., & Bansal, M. (2021). Menstrual Hygiene Management: A Study of Perception, Problem, and Practices Among Urban Slums of Delhi. Indian Journal of Marketing, 51(11), 8-22.

Profile Centric Community Awareness and Engagement for Adolescent Girls: An Empirical Study on Early Marriage in India.

Hasti, C., Arora, S., Mehndiratta, A., Sagar, M., & Chaudhry, H. (2021). Profile Centric Community Awareness and Engagement for Adolescent Girls: An Empirical Study on Early Marriage in India. Indian Journal of Marketing, 51(9), 8-23.

Consumer confusion: a systematic review and research directions

Chauhan, V., & Sagar, M. (2021). Consumer confusion: A systematic review and research directions. Journal of Consumer Marketing, 38(4), 445-456.

DATA PROTECTION FRAMEWORK FOR INDIA

Pandey, A. S., Dixit, N., & Sagar, M. (2020). Data Protection Framework for India . Telecom Business Review, 13(1), 36.

Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion

Chauhan, V., & Sagar, M. (2021). Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion. Journal of Marketing Theory and Practice, 29(3), 323-342.

Development and performance assessment of adaptive nonlinear models for revenue prediction of a mobile network operator

Mishra, B., & Sagar, M. (2020). Development and performance assessment of adaptive nonlinear models for revenue prediction of a mobile network operator. International Journal of Knowledge-Based and Intelligent Engineering Systems, 24(1), 45–61.

Emami Men’s Fairness Cream: Creating A New Product Category

Sharma, A., Gupta, H.K., Sagar, M., & Pandey, T. (2019). Emami Men’s Fairness Cream: Creating A New Product Category. Journal of Case Research, 10(2), 21-32.

Telecom Spectrum Map of India

Pandey, A. S., Garg, J., Medudula, M. K., & Sagar, M. (2019). Telecom Spectrum map of India. IETE Journal of Research, 1-17.

Exploring Patient Choice in India: A Study on Hospital Selection.

Chauhan, V., Sharma, A., & Sagar, M. (2021). Exploring patient choice in India: A study on hospital selection. International Journal of Healthcare Management, 14(2), 610-620.

Apparel Consumption and Embodied Experiences of Gay Men and Transgender Women in India: Variety and Ambivalence, Fit Issues, LGBT-Fashion Brands, and Affordability

Chauhan, V., Reddy-Best, K. L., Sagar, M., Sharma, A., & Lamba, K. (2021). Apparel consumption and embodied experiences of gay men and transgender Women in India: variety and ambivalence, fit issues, LGBT-fashion brands, and affordability. Journal of homosexuality, 68(9), 1444-1470.

Ethical consumption intentions and choice behavior towards organic food. Moderation role of buying and environmental concerns.

Kushwah, S., Dhir, A., & Sagar, M. (2019). Ethical consumption intentions and choice behavior towards organic food. Moderation role of buying and environmental concerns. Journal of Cleaner Production, 236.

doi: 10.1016/j.jclepro.2019.06.350 .

Understanding Consumer Resistance to the Consumption of Organic Food. A Study of Ethical Consumption, Purchasing, and Choice Behaviour.

Kushwah, S., Dhir, A., & Sagar, M. (2019). Understanding Consumer Resistance to the Consumption of Organic Food. A Study of Ethical Consumption, Purchasing, and Choice Behaviour. Food Quality and Preference, 77 ,1-14.

Determinants of organic food consumption. A systematic literature review on motives and barriers.

Kushwah, S., Dhir, A., Sagar, M., & Gupta, B. (2019). Determinants of organic food consumption. A systematic literature review on motives and barriers. Appetite, 143, 104402.

Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study.

Pradhan, R.,  & Sagar, M., Pandey, T., & Prasad, I.(2019). Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study. International Review on Public and Nonprofit Marketing, 16(1), 125-145. 

The impact of culture on consumer’s perception of Brand Identity: Evidence from Gulf Countries.

Kushwah, S., Shree, D., Rezaei, S., & Sagar, M. (2019). The impact of culture on consumer’s perception of Brand Identity: Evidence from Gulf Countries. Journal of Islamic Marketing,11(2), 479–496.

Reforms in Technical Education Sector: Evidence from World Bank Assisted Technical Education Quality Improvement Programme in India.

Dubey, A., Mehndiratta, A., Kashiramka, S., & Sagar, M. (2019). Reforms in Technical Education Sector: Evidence from World Bank Assisted Technical Education Quality Improvement Programme in India. Higher Education, The International Journal of Higher Education Research ,78 (2), 273-299 .

Critical Success factors for next generation technical education institutions

Kashiramka, S., Sagar, M., Dubey, A., & Mehndiratta, A., & Sushil (2019). Critical Success factors for next generation technical education institutions. Benchmarking: An International journal.

doi:10.1108/bij-06-2018-0176

AMAZON INDIA’S ‘APNI DUKAAN’: BRANDING STRATEGY

Yadav, N., & Sagar, M. (2018). Amazon India’s ‘Apni Dukaan’: Branding Strategy. Emerging Market Case studies, 8(3).

 New product selling challenges (key insights in the ICT sector)

Sharma, A., & Sagar, M. (2018). New product selling challenges (key insights in the ICT sector. Journal of Indian Business Research, 10(3), 291-319.

Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context.

Shree, D., Gupta, A., & Sagar, M. (2017). Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context. International Journal of Nonprofit Voluntary Sector Marketing, 22(2), 1-13.

 Evolution of a framework of co-creation in political marketing: select cases.

Kushwah, S., Shree, D., & Sagar, M. (2017). Evolution of a framework of co-creation in political marketing: select cases. International Review on Public and Nonprofit Marketing, 14 (4) ,427-445.

        Communication Protocols In Public Health - A Case Study Of Vector Borne Diseases.

Dwivedi, S., & Sagar, M. (2017). Communication Protocols In Public Health - A Case Study Of Vector Borne Diseases. Journal of Health Management, 19(2).

Perception Management in World University Rankings. 

Khetan, N., Joshi, S., Jain, A., Shree, D., & Sagar, M. (2016). Perception Management in World University Rankings. Viewpoint, 7(2), 8-14.

Using Awareness, Engagement And Intervention For Community Empowerment For Creating A Public Sector Brand: A Case Study Of NDRF. 

Shree, D., & Sagar, M. (2016). Using Awareness, Engagement And Intervention For Community Empowerment For Creating A Public Sector Brand: A Case Study Of NDRF. The Case Center, 516-019 2-1.

Modelling of Key Success Factors for Mobile Virtual Network Operators in Indian Telecommunication Market.

Sehgal, V., Sagar, M., & Shankar, R. (2016). Modelling of Key Success Factors for Mobile Virtual Network Operators in Indian Telecommunication Market. Global Business Review, 17(6), 1314-1338.

Company-Cause-Customer: Interaction Architecture. 

Agrawal, U., Mangla, A., & Sagar, M. (2016). Company-Cause-Customer: Interaction Architecture. Global Journal of Flexible Systems Management, 17(3), 307-319.

Examining Relationship of Income Diversification, Asset Quality with  Bank Profitability: Implication   for Indian Banks

Bapat, D., & Sagar, M. (2016). Examining Relationship of Income Diversification, Asset Quality with  Bank Profitability: Implication for Indian     Banks. Indore Management Journal, 8(1), 1-11.

Factor exploration and hierarchical analysis of spectrum pricing: Exploratory framework. 

Gandhi, R., Pradhan, R., Sagar, M., & Medudula, M. K. (2015). Factor exploration and hierarchical analysis of spectrum pricing: Exploratory framework. Global Journal of Enterprise Information System, 7(3), 3-19.

 Winstock: Losing the battle.

Sagar, M., Jain, A., Chouhan, K., & Jain, A. (2015). Winstock: Losing the battle.The Case Centre, 515-013-1.

Exploration of Product Centric Factors in Telecom Industry. 

Ganeti, S., Agarwal, R., Medudula, M. K., & Sagar, M. (2015). Exploration of Product Centric Factors in Telecom Industry. Telecom Business Review, 8(1), 18.

Modeling strategic performance management of automobile manufacturing enterprises: An Indian context

Yadav, N. S., & Sagar, M. (2015). Modeling strategic performance management of automobile manufacturing enterprises: An Indian context. Journal of Modelling in Management, 10(2), 198-225.

An analysis of barriers for the adoption of cloud computing in education sector. 

Sahdev, T. S., Medudula, M. K., & Sagar, M. (2014). An analysis of barriers for the adoption of cloud computing in education sector. Management and Labour Studies, 39(3), 249-274.

Exploring the Possibility of Financial Inclusion through the Post Office: Part 1

Damodaran, A., & Sagar, M. (2014). Exploring the Possibility of Financial Inclusion through the Post Office: Part 1. The Management Accountant Journal, 49(5), 56-64.

Exploring the Possibility of Financial Inclusion through the Post Office: Part 2.

Revisiting performance measurement and management: deriving linkages with strategic management theories. 

Yadav, N., Sushil, & Sagar, M. (2014). Revisiting performance measurement and management: deriving linkages with strategic management theories. International Journal of Business Performance Management, 15(2), 87-105.

Copperia: A Passage to India

Bhatia, S., Sagar, M., Bhattacharya, P., & Jain, S. (2013). Copperia: A Passage to India. Journal of Case Research, 4(1)

Performance measurement and management frameworks: Research trends of the last two decades. 

Yadav, N., & Sagar, M. (2013). Performance measurement and management frameworks: Research trends of the last two decades. Business Process Management Journal, 19(6), 947-971.

Factors affecting customer loyalty in cloud computing: A customer defection-centric view to develop a void-in-customer loyalty amplification model. 

Sagar, M., Bora, S., Gangwal, A., Gupta, P., Kumar, A., & Agarwal, A. (2013). Factors affecting customer loyalty in cloud computing: A customer defection-centric view to develop a void-in-customer loyalty amplification model. Global Journal of Flexible Systems Management, 14(3), 143-156.  

High impact scales in marketing: a mathematical equation for evaluating the impact of popular scales. 

Pooja, S., & Sagar, M. (2012). High impact scales in marketing: a mathematical equation for evaluating the impact of popular scales. Advances in Management. 

 Integrated risk management in agriculture: an inductive research. 

Singla, S., & Sagar, M. (2012). Integrated risk management in agriculture: an inductive research. The Journal of Risk Finance, 13(3), 199-214.

Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry. 

Wasuja, S., Sagar, M., & Sushil. (2012). Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry. International Journal of Pharmaceutical and Healthcare Marketing, 6(4), 310-335.

  Positioning Brand on Values: A Case of Peter England. 

Sagar, M., Gupta, A., Ratan, A., Singh, D., & Agrawal, D. (2011). Positioning Brand on Values: A Case of Peter England. AIMS International Journal Of Management, 5(3).

 Ethical Positioning Index (EPI): an innovative tool for differential brand positioning. 

Sagar, M., Khandelwal, R., Mittal, A., & Singh, D. (2011). Ethical Positioning Index (EPI): an innovative tool for differential brand positioning. Corporate Communications: An International Journal, 16(2), 124-138. 

Factors affecting consumer purchase decision of laptops. 

Soni, R., Lohani, R., & Sagar, M. (2010). Factors affecting consumer purchase decision of laptops. Indian Journal of Marketing, 40(10).

Entry of Mobile Virtual Network Operators (MVNOs) in India: A strategic analysis. 

Kumar, P. M., & Sagar, M. (2010). Entry of Mobile Virtual Network Operators (MVNOs) in India: A strategic analysis. Journal of Telecommunications Management, 3(2)

Spectrum auctioning and licensing in telecom industry. 

Sivasankari, S. V., Sagar, M., & Agrawal, D. P. (2009). Spectrum auctioning and licensing in telecom industry. Economic and Political Weekly, 44(3).

 Response to Request for Proposals in IT Industry: Critical Success Factor. 

Barnwal, V., Sagar, M., & Sharma, S. (2009). Response to Request for Proposals in IT Industry: Critical Success Factor. IIMB Management Review, 21(4).

Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context. 

Sagar, M., Singh, D., & Agrawal, D. P. (2009). Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context. International Journal of Business and Globalisation, 3(4), 374-400.

Framework of ethical brand positioning: A case study of anchor. 

Sagar, M., Singh, D., & Agrawal, D. P. (2006). Framework of ethical brand positioning: A case study of anchor. Journal of management research, 6(2), 72.

BOOKS

Mahim Sagar, Amit Mehndiratta, Smita Kashiramka, Amlendu Dubey, Charru Hasti , “Todaraisingh study: Looking at health through women’s eyes” , Invincible ,2019

Deep Shree, Shiksha Kushwah, Mahim Sagar, “Vidyasagar Institute of Mental Health: Bringing People Together for a Cause”Springer,2018.

Mahim Sagar, Murali Krishna Medudula, and Ravi Gandhi. “Telecom Management in Emerging Economies: Evolutionary and Contemporary Perspectives”, Springer, 2016.

 Mahim Sagar, Deepali Singh, D. P. Agrawal, Achintya Gupta, “Brand Management”, Ane Publication 2009, 2012.

Mahim Sagar,  Prem Vrat,  Saboohi Nasim,  Manoj Sharma(Ed.)  "Flexibility with Business Excellence in Knowledge Economy", GIFT Publishing, 2008.

Mahim Sagar,  "Marketing Lifestyle Brands:  Indian Case Studies",  2007.

Mahim Sagar, “Proceedings of Conference on Brand Management (CBM-2016)”, Emerald Group Publishing (India) Private Limited, 2016

Mahim Sagar, “Proceedings of International Conference on Telecommunication Technology & Management (ICTTM 2015)”, Emerald Group Publishing (India) Private Limited, 2015

Mahim Sagar, “Proceedings of 7th International Conference on Contemporary Business 2014 (ICCB 2014), Springer

Mahim Sagar, “Proceedings of International Conference on Research in Marketing (ICRM 2013)”, 2013

 Mahim Sagar, “Proceedings of 6th International Conference on Contemporary Business 2012 (ICCB 2012)