CONFERENCE PROCEEDINGS

  • Vishakha Chauhan and Mahim Sagar. "Consumer Confusion in Healthcare Decision Making and Choice: A Qualitative Exploration of Patient Confusion”.American Marketing Association Summer Conference, 2020 (online), 18-20 August,2020.

  • Vishakha Chauhan and Mahim Sagar. “Antibiotics Overuse and Self-Medication in India: a Social Marketing Framework”. Asia-Pacific ACR conference, Indian institute of Management, Ahmedabad, 10-12 January ,2019.

  • Deep Shree, Shiksha Kushwah and Mahim Sagar. “Vidyasagar Institute of Mental Health (VIMHANS): Fighting Odds to Provide Affordable Mental Healthcare Services”, NACRA 2017 Annual Conference, Chicago, USA, 19-21 October, 2017.

  • Rojalin Pradhan, Mahim Sagar and Jack Rowley. “A study of risk perception on EMF from mobile phone and base stations in India”, BioEM2017, Hangzhou, China, 5-9 June, 2017.

  • Rojalin Pradhan, Mahim Sagar and Jack Rowley. “Consumer Awareness Framework – A Risk Mitigation Architecture of EMF”, BioEM 2016, Het Pand, Ghent, Belgium, 5-10 June, 2016

  • Anshul Yadav, Deep Shree and Mahim Sagar. "Marketing Flexibility and Branding: Its relevance and Implications in Marketing Management." Conference on Brand Management, Delhi, India, 16-17 April, 2016, Pg. No. 162

  • Rojalin Pradhan and Mahim Sagar. "Marketing Innovation: A Branding Tool to Increase Public Awareness about Radio Signal." Conference on Brand Management, Delhi, India, 16-17 April, 2016, Pg. No. 163

  • Archana Sharma and Mahim Sagar. "University Branding: A Hierarchal Model Based on Factors Affecting Students’ Choices of Higher Education Institutions." Conference on Brand Management, Delhi, India, 16-17 April, 2016, Pg. No. 219

  • Deep Shree and Mahim Sagar. "Branding Not-for-Profit Organizations: Research Trends and Future Directions." Conference on Brand Management, Delhi, India, 16-17 April, 2016, Pg. No. 53

  •   Deep Shree and Mahim Sagar. "Creating Brand NDRF: Using Awareness, Engagement and Intervention for Community Empowerment." Conference on Brand Management, Delhi, India, 16-17 April, 2016, Pg. No. 79

  • Shiksha Kushwah and Mahim Sagar. "Factors Underlying Ethical Decision Making of Product Managers of Telecom Companies in India." Conference on Brand Management, Delhi, India, 16-17 April, 2016, Pg. No. 123

  • Pooja Sehgal, Mahim Sagar, Nikhil Pabuwal, Vijeet Suman and Rohit Yadav. "Factors Impacting Internal Branding: An Exploratory Study of the Indian Services Sector." Conference on Brand Management, Delhi, India, 16-17 April, 2016, Pg. No. 122

  • Deep Shree and Mahim Sagar. "Influence of Cultural factors on Customer Brand Preference: A Study of Insurance Products in India." Conference on Brand Management, Delhi, India, 16-17 April, 2016, Pg. No. 144

  • Shaurya Kabra, Deep Shree and Mahim Sagar. "Sales Promotion Efficacy and its Impact on Brand Loyalty: A Customer Centric Approach." Conference on Brand Management, Delhi, India, 16-17 April, 2016, Pg. No. 191

  • Mahim Sagar, Ravi Prakash Gandhi and Murali Krishna Medudula. “Decoupling of Services from Network.” Second Regional Conference on connectivity for All: Future Technologies, Markets and Regulation, New Delhi. (13-15 December 2015)

  • Mahim Sagar and Rojalin Pradhan. “Consumer Awareness Framework of SAR Value in Telecommunication Industry.” Second Regional Conference on Connectivity for All: Future Technologies, Markets and Regulation, New Delhi. (13-15 December 2015)

  • Mahim Sagar, Archana Sharma and Shiksha Kushwah. “Progressing from E commerce to M commerce.” International Conference on Telecommunication Technology & Management, Delhi, India. (11-12 April 2015) Pg. no. 73

  • Mahim Sagar, and Murali Krishna Medudula. “Spectrum Pricing Index: Factor Exploration and Hierarchy”. International Conference on Telecommunication Technology & Management, Delhi, India. (11-12 April 2015) Pg. no. 75

  • Mahim Sagar and Bramh Dev Sharma. “Telecom and Smart Cities: A View on City Dynamics and Future Housing”. International Conference on Telecommunication Technology & Management, Delhi, India. (11-12 April 2015) Pg. no. 53

  • Mahim Sagar, Murali Krishna Medudula, Deep Shree, and Rojalin Pradhan. “Consumer buying behavior towards purchasing through e-retail websites: A Qualitative Study.” 7th International Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, Singapore (15-17 October, 2014)

  • Mahim Sagar, and Soma Arora. “Strategically Flexible Capacity Building Driving the Internationalisation Process of Firms from Emerging Economies like India.” 7th International Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, Singapore (15-17 October, 2014)

  • Mahim Sagar, and Anshul Yadav. “Marketing Flexibility: An Exploratory Framework for Telecommunications Industry.” 7th International Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, Singapore (15-17 October, 2014), International, Published

  • Anshul Yadav and Mahim Sagar. "Marketing Flexibility." GLOGIFT 13 (2013)

  • Ravi Prakash Gandhi and Mahim Sagar. “Spectrum Pricing Index.” International Conference on Research in Marketing (22-23 December 2013).

  • Bijoyananda Mishra, Prof Ravi Shankar and Dr. Mahim Sagar. "Factors Affecting Absorption and Adoption of NFON in India", International Conference on Research in Marketing (22-23 December 2013)

  • Murali, M, R. Krishna and Mahim Sagar. "Analysis of Spectrum Management Policies:- Allocation and Efficiency".  Proc. of 6th International Conference on Contemporary Business, IIT Delhi & Curtin University, Australia. (2012)

  • Deep Shree, Alok Agrawal and Dr. Mahim Sagar. "Social media marketing as a tool for brand building- Today’s Emerging Trends and Tomorrow’s Implications". Proc. of 6th International Conference on Contemporary Business, IIT Delhi & Curtin University, Australia. (2012).

  • Archana Sharma and Mahim Sagar. "Brand Extension does it always work?".  Proc. of 6th International Conference on Contemporary Business, IIT Delhi & Curtin University, Australia. (2012).

  • Neetu Yadav,  Sushil and Mahim Sagar. “Dynamics of Strategic Initiatives and Expected Performance: An Application of Flexible Strategy Game-Card”. Proc. of 30th International Conference of System Dynamics Society, University of St. Gallen, Switzerland. (2012).

  • R. Kumar, Shakinah Rezaei and Mahim Sagar. "Brand Identity in Cross Cultural Environment: Evolution of Interaction Matrix”.  Proc.  Of International Conference on Technology and Business Management (ICTBM),  Dubai. (2012). 

  • Pooja Sehgal and Mahim Sagar.  “Applications of the Ethical Positioning Index in the Home Appliances and Fast Moving Consumer Goods industries”.  Proc.  of International Conference on Systemic Flexibility and Business Agility organized by GIFT Society (GLOGIFT12) at Austria. (2012).

  • Pooja Sehgal and Mahim Sagar. “High Impact Scales in Marketing:  A Mathematical Equation for Evaluating the Impact of Popular”.  Proc.  of the 11th Global Conference on Flexible Systems Management held at IIM Kozhikode. (2011)

  • Mahim Sagar, and S.K. Jain.  "Value Based Positioning of Men’s Apparel Brand in a Cross Cultural environment", In International Conference: A Case of “Peter England”, Eighth International Business and Economy Conference Organized by School of Business Southern Connecticut State University New Haven,  USA. (9-11 January 2009)

  • Mahim Sagar, D. P. Agrawal and Deepali Singh. “Sales Force Automation:  Sales persons and management perception a study in Indian context”.  Proc.  of Flexible enterprise for Global business at Stevens Institute of Technology,  USA. (2008).

  • Mahim Sagar. “Adaptation Strategies for Brand Positioning in Cross Cultural Environment: An Indian Context",  Proc.  of International Conference on Media Brands,  MMTCs Media Brand Conference,  Stockholm. (2008). 

  • Mahim Sagar and Deepali Singh “Internet Marketing:  A new Approach”. Proc.  of NASMEI,  International Marketing Conference.( 2008)

  • Mahim Sagar and Preeta Vyas.  “Sales Promotion Practices in Apparel Retail Business”, Proc.  of the Conference on Flexibility with Business Excellence In the knowledge Economy organised by GIFT Society (GLOGIFT07). (2007)

  • Mahim Sagar, D. P. Agrawal and Deepali Singh. “Positioning Brand Maruti:  Culturally Adaptive Approach”. Proc.  of the conference on Flexibility with Business Excellence In The Knowledge Economy organized by GIFT Society2007. (2007)

  • Mahim Sagar. “Impact of Non Material Influence on Fashion Brand Positioning in Indian Context”, Proc.  of International Conference of Design and Fashion at BoKayo University,  Japan. (2006).

  • Mahim Sagar and D. Awasthy. “A new framework to integrate Organization knowledge and Individual Knowledge”, Proc.  Of the Conference on Flexibility in Business Enterprise (GLOGIFT02)  at IIITM Gwalior. (2002). 

  • Mahim Sagar and Deepali Singh. “Brand Management an Integrated approach for Value delivery System”, Proc.  Of the Conference on Flexibility in Business Enterprise (GLOGIFT02)  at IIITM Gwalior. (2002).